The development of home entertainment is no different to any other area: innovation alone is no use – it has to be practical. For example, for image optimisation this means that: Loewe doesn’t simply repeatedly increase Hz values. Loewe makes sure that every technological advance brings a noticeable improvement for you – with Loewe Reference you’ll feel the difference in every way.

All the brilliance of a 52-inch LCD display only comes into its own in the appropriate full-HD resolution. That’s why it goes without saying that the Loewe Reference is equipped with 1,920 x 1,080 pixels, which capture every detail. This means that when HDTV becomes the broadcasting standard, you‘ll already be equipped with the best.

You can get more out of even the best HDTV pictures – if you have the right image enhancement technology. Loewe Image+ optimises sharpness, colour and contrast – without distorting the material.

The Loewe Reference is equipped with Loewe DR+, the only integrated hard disc recorder with which HDTV channels can be recorded, played and archived – for up to 180 hours.


The Loewe Reference even functions as a time machine. With the integrated DR+ hard disc recorder, you can pause your Sunday evening drama or live football game at the touch of a button if your telephone rings or your neighbour arrives at the door – and then carry on from the point you left it at, whenever you want. You can also rewind the TV programme as it’s showing – if, for example, you want to watch a decisive scene again.